By

Anudeep Paul
Digital Marketing
Bluegrass Studios

A comprehensive Email Campaign is familiar and this has to be for a reason in the digital marketing industry. This is the source from which a company can reach out to people more effectively, in the process increasing customer loyalty and from a B2B perspective generating sales qualified leads (another familiar phrase).

Preparation for an Email Campaign involves aspects from design to development. However before the actual start a few criteria need to be formulated:

• Email Plan
• Email Database
• Email Engine
• Emailer
• Landing Page

By

J Xavier
SEO Specialist
Bluegrass Studios

Business growth depends on the number of people who know about your business in the marketplace. Strong brand awareness of a company can influence the market positively which sustains itself for a long time. It requires an effective utilization of sales strategies to achieve this goal of brand perception. The future of business growth is fully dependent on the performance of your sales team. The priority should shift towards equipping your sales team with the latest marketing innovation and trends. Common practices followed by many business firms to increase their sales force:

By

J Xavier
SEO Specialist
Bluegrass Studios

‘One potential buyer on a website is better than many casual visitors’. The importance of digital marketing is to build a robust brand for your business with the use of targeted digital tactics, aimed at specific online demographics. According to the latest report by Internet World Stats, of the total population of North America, 78.6% is comprised of internet users. Take advantage of the privileges chalked out for brands, products, service and businesses in general, through customized internet strategies.

Occupying space on the internet is not a connotation of success in the digital branding realm. Employing a website aimed at starting conversations amongst a demographic, accomplishes visible improvement in marketing, sales and brand awareness. This requires a constant update of the content and graphics of your website to maintain a constant interaction with your customers.

By

J Xavier
SEO Specialist
Bluegrass Studios

Generating leads and prospecting for new clients  is of  prime importance  for the sales and marketing team of a business. Business growth is dependent on lead generation and new business prospects. Many companies follow different types of strategies according to budget allocations and resource availability. Most sales teams  are met with frustration during business development. Following are some of the reasons:

• Unable to reach key decision makers of a company
• Unavailability of relevant, accurate and the latest contact details
• Weak B2B relationships on social media platforms
• Inactive participation on social media networking  websites(Sharing knowledge, Experience, Insights, Solve Problems)
• Suspect contact details on the social media sites

By

J Xavier
SEO Specialist
Bluegrass Studios

Productivity in an organization is measured in terms of efficiency, potential and dedication. Companies invest in the hunt for talent to derive these characteristics from the people who are hired. Everyday millions of profiles are uploaded on recruitment sites across the internet. Even with this staggering number of profiles, companies face a scarcity of specific skills and talents.

Corporate investment patterns have changed a lot after globalization found a companion in digital media. Companies are now enjoying a high Return on Investment (ROI) and profits with lower investments on talent sourcing and HR management. Decreased expenditure on recruitment with the current advent of social media recruitment is positively affecting the bottom line.

Most organizations invest considerable sums of money on hiring new employees. Hiring skilled candidates is a serious concern for an organization. Time consumption on new labor is the next challenge for traditional recruitment. So as an effective alternative, companies opt for social media platforms to solve this recruitment dilemma by recruiting employees after a meaningful conversation on capabilities and expertise.

A trending concept today is the high number of recruits obtained from social media platforms. This is now the smartest way to recruit, because a majority of the target job seekers have their presence on at least one social media platform. You could be conversing with your next employee because time spent on social media websites like Facebook, Twitter, and LinkedIn, etc., is on the rise.

By

Deepak Daniel
Digital Marketing
Bluegrass Studios

There is absolutely no point in creating profiles for your business on every social network you come across and leaving things helter-skelter. You need to understand and adapt to a smarter way of using Social Media. No doubt there are many benefits of using Social networks such as savings in cost, time and other resources but a major benefit is that you can reach a ‘Targeted Audience’. The three key aspects that will help you decide on the platforms you need to be using are:

1. Identifying Your Audience
2. Determining Your Goal
3. Understanding your capacity to interact on the networks

Once you meditate on these points you will surely be enlightened and on your way to Social Nirvana.